SALES

In this downloadable white paper and audio interview with Bryan Fox, customer care manager at The Globe and Mail, host Tim Shoults finds out how the customer service industry has gone through tremendous change in terms of how newspapers communicate, how we service customers and some tips on how to get it right at your newspaper.

In her white paper, veteran Globe and Mail and Vancouver Sun reporter Barbara Yaffe digs deep on successful distribution models for newspapers. And on video and audio, in a one-on-one interview between host Tim Shoults and Glacier Media’s Community News Division president, Peter Kvarnstrom, learn how a news team takes distribution seriously and to the streets – literally.

Candide Gregoire, general manager of Newspaper Toolbox, shares her top tips on how to streamline your sales efforts so you can get commitments from more new advertisers. You’ll also learn about what makes an ad rep stand out from all the others.

Recruiting and retaining sales staff at a newspaper is a particularly challenging task these days. That is because the marketplace is brimming with competition for top sales teams and newspapers are getting such a bad rap in these tough times.

Good newspaper design, like small children, should be seen but not heard. That is, the reader should not be all that aware of the particular style elements behind the newspaper he or she loves reading so much. In these two videos/audio interviews and compendium white paper, learn the principles of great newspaper design from two well-respected newspaper professionals.

With newspapers being buffeted these days by endless change, it is more crucial than ever for employees to be goal oriented, and pulling hard in a single direction. In this white paper, we walk you through some of the best systems being used by newspaper management teams that keep their staff on track.

Listicles and Charticles and Clickbait, Oh, my! This definitely was not part of your grandfather’s lexicon. But, in the social-media age, these nouns are ones journalists everywhere increasingly are going to have to get their heads around.

In the attached white paper, dig into the impact and the opportunity of social media and community journalism.