DESIGN

A person reading a newspaper

How to Create Highly Effective Newspaper Ads

25 Aug, 2021
Learn how you can improve ad effectiveness and bring in more revenue at your newspaper with David Fowler.
Ad Design on Computer

How to Go Beyond Standard Ad Design

25 Aug, 2021
Newspaper design

How to Design Your Newspaper

25 May, 2021
Good newspaper design, like small children, should be seen but not heard. That is, the reader should not be all that aware of the particular style elements behind the newspaper he or she loves reading so much. In these two videos/audio interviews and compendium white paper, learn the principles of great newspaper design from two well-respected newspaper professionals.
Newspaper Ads

How to Create the Best Ads for Print

04 May, 2021
This is an inspiring session for the sales and advertising creative departments on what can be accomplished in the print medium when you start with a good idea.
Design Events

How to Create Custom Events to Increase Sales at Your Newspaper

04 May, 2021
Creating custom events in your community is a great way to engage with local residents and groups but also to earn new revenue. In this video/audio module, host Tim Shoults interviews Norm Coyne, Owner/Director at UNLTD Media & Events, on how to create your newspaper’s custom event.

Discover All Modules

  • Design Module: 5 Courses

    1. How to Create Highly Effective Newspaper Ads
    2. How to Go Beyond Standard Ad Design
    3. How to Design Your Newspaper
    4. How to Create the Best Ads for Print
    5. How to Create Custom Events to Increase Sales at Your Newspaper

  • Journalism Module: 19 Courses

    1. Sports Photography: Beyond Peak Action
    2. How to Use Mobile Video for Newspaper Stories
    3. How to Use FOI for Newspaper Reporting
    4. Video Story Forms and Editorial Planning
    5. What It Takes to Write an Opinion Column
    6. The Ins and Outs of Investigative Journalism
    7. The Hows and Whys of Advocacy Journalism
    8. How to Write Compelling Headlines
    9. How to Write an Editorial Page that Reflects Your Community
    10. How to Tackle Big Projects at Your Newspaper
    11. How to Lead With the Lead
    12. How to Cover Elections — From A to Z
    13. How Listicles Can Drive Readership
    14. Getting the Goods – Writing Local News Stories
    15. How to Use Social Media to Enhance Your Community Journalism
    16. How to Use Data and Geoinformatics for Journalism
    17. How to Create a Podcast for Your Newspaper
    18. A Media Handbook for Your Newspaper – BC Edition
    19. How to Cover Bad News Using Good Judgment

  • Multimedia Module: 16 Courses

    1. A Photographer’s Workshop
    2. Sports Photography: Beyond Peak Action
    3. A Day in the Life of a Community Newspaper Photographer
    4. How to Create Highly Effective Newspaper Ads
    5. How to Use Mobile Video for Newspaper Stories
    6. How to Target Your Ideal Customer – Sponsored Content
    7. How to Go Beyond Standard Ad Design
    8. Video Story Forms and Editorial Planning
    9. How to Tackle Big Projects at Your Newspaper
    10. How to Design Your Newspaper
    11. How to Use Social Media to Enhance Your Community Journalism
    12. How to Use Data and Geoinformatics for Journalism
    13. How to Optimize Your Social Media Presence
    14. How to Create the Best Ads for Print
    15. How to Create Custom Events to Increase Sales at Your Newspaper
    16. How to Create a Podcast for Your Newspaper

  • Newspaper Management Module: 20 Courses

    1. Getting the Product to Market
    2. What You Need to Know When Hiring Contractors and Carriers – BC Edition
    3. How to Target Your Ideal Customer – Sponsored Content
    4. How to Go Beyond Standard Ad Design
    5. What It Takes to Write an Opinion Column
    6. The Hows and Whys of Advocacy Journalism
    7. How to Write an Editorial Page that Reflects Your Community
    8. How to Recruit & Retain Talented Sales Professionals
    9. How to Design Your Newspaper
    10. How to Create Systems to Keep Staff on Track
    11. How to Use Social Media to Enhance Your Community Journalism
    12. How to Use Data and Geoinformatics for Journalism
    13. How to Create the Best Ads for Print
    14. How to Create Custom Events to Increase Sales at Your Newspaper
    15. How to Create a Podcast for Your Newspaper
    16. A Media Handbook for Your Newspaper – BC Edition
    17. How to Target the Ideal Advertiser
    18. Money Making Ideas for Newspapers – Sponsored Content
    19. Ensuring Your Newspaper is Best in Class
    20. Revenue Streams: Multi-Platform, Custom Content, Brand-Based

  • Online Module: 12 Courses

    1. How to Create Highly Effective Newspaper Ads
    2. Video Story Forms and Editorial Planning
    3. The Ins and Outs of Investigative Journalism
    4. How to Write Compelling Headlines
    5. How to Lead With the Lead
    6. How to Cover Elections — From A to Z
    7. How Listicles Can Drive Readership
    8. How to Use Social Media to Enhance Your Community Journalism
    9. How to Use Data and Geoinformatics for Journalism
    10. How to Optimize Your Social Media Presence
    11. How to Create a Podcast for Your Newspaper
    12. How to Cover Bad News Using Good Judgment

  • Sales Module: 16 Courses

    1. Why Customer Service is More Important Than Ever
    2. Getting the Product to Market
    3. How to Target Your Ideal Customer – Sponsored Content
    4. How to Go Beyond Standard Ad Design
    5. How to Recruit & Retain Talented Sales Professionals
    6. How to Design Your Newspaper
    7. How to Create Systems to Keep Staff on Track
    8. How Listicles Can Drive Readership
    9. How to Use Social Media to Enhance Your Community Journalism
    10. How to Use Data and Geoinformatics for Journalism
    11. How to Create the Best Ads for Print
    12. How to Create Custom Events to Increase Sales at Your Newspaper
    13. How to Create a Podcast for Your Newspaper
    14. How to Target the Ideal Advertiser
    15. Money Making Ideas for Newspapers – Sponsored Content
    16. Revenue Streams: Multi-Platform, Custom Content, Brand-Based
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