THE NEWS MEDIA PLAYBOOK

Module Selection

Design

Discover how to refresh display and classified ad designs. Get creative with newspaper templates.

5 Courses

Journalism

Brush up on CP style, media law, ethics, editing, lead writing and much more.

19 Courses

Multimedia

Find out how to bring print stories to life with high quality photography and video.

16 Courses 16 Courses

Newspaper Management

Find useful tips to keep your staff happy and your newspapers on budget.

20 Courses

Online

Learn how to use social media platforms to grow your audience.

12 Courses 12 Courses

Sales

Master marketing and sales techniques, learn new strategies and find out how to build valuable relationships.

16 Courses

Discover All Modules

  • Design Module: 5 Courses

    1. How to Create Highly Effective Newspaper Ads
    2. How to Go Beyond Standard Ad Design
    3. How to Design Your Newspaper
    4. How to Create the Best Ads for Print
    5. How to Create Custom Events to Increase Sales at Your Newspaper

  • Journalism Module: 19 Courses

    1. Sports Photography: Beyond Peak Action
    2. How to Use Mobile Video for Newspaper Stories
    3. How to Use FOI for Newspaper Reporting
    4. Video Story Forms and Editorial Planning
    5. What It Takes to Write an Opinion Column
    6. The Ins and Outs of Investigative Journalism
    7. The Hows and Whys of Advocacy Journalism
    8. How to Write Compelling Headlines
    9. How to Write an Editorial Page that Reflects Your Community
    10. How to Tackle Big Projects at Your Newspaper
    11. How to Lead With the Lead
    12. How to Cover Elections — From A to Z
    13. How Listicles Can Drive Readership
    14. Getting the Goods – Writing Local News Stories
    15. How to Use Social Media to Enhance Your Community Journalism
    16. How to Use Data and Geoinformatics for Journalism
    17. How to Create a Podcast for Your Newspaper
    18. A Media Handbook for Your Newspaper – BC Edition
    19. How to Cover Bad News Using Good Judgment

  • Multimedia Module: 16 Courses

    1. A Photographer’s Workshop
    2. Sports Photography: Beyond Peak Action
    3. A Day in the Life of a Community Newspaper Photographer
    4. How to Create Highly Effective Newspaper Ads
    5. How to Use Mobile Video for Newspaper Stories
    6. How to Target Your Ideal Customer – Sponsored Content
    7. How to Go Beyond Standard Ad Design
    8. Video Story Forms and Editorial Planning
    9. How to Tackle Big Projects at Your Newspaper
    10. How to Design Your Newspaper
    11. How to Use Social Media to Enhance Your Community Journalism
    12. How to Use Data and Geoinformatics for Journalism
    13. How to Optimize Your Social Media Presence
    14. How to Create the Best Ads for Print
    15. How to Create Custom Events to Increase Sales at Your Newspaper
    16. How to Create a Podcast for Your Newspaper

  • Newspaper Management Module: 20 Courses

    1. Getting the Product to Market
    2. What You Need to Know When Hiring Contractors and Carriers – BC Edition
    3. How to Target Your Ideal Customer – Sponsored Content
    4. How to Go Beyond Standard Ad Design
    5. What It Takes to Write an Opinion Column
    6. The Hows and Whys of Advocacy Journalism
    7. How to Write an Editorial Page that Reflects Your Community
    8. How to Recruit & Retain Talented Sales Professionals
    9. How to Design Your Newspaper
    10. How to Create Systems to Keep Staff on Track
    11. How to Use Social Media to Enhance Your Community Journalism
    12. How to Use Data and Geoinformatics for Journalism
    13. How to Create the Best Ads for Print
    14. How to Create Custom Events to Increase Sales at Your Newspaper
    15. How to Create a Podcast for Your Newspaper
    16. A Media Handbook for Your Newspaper – BC Edition
    17. How to Target the Ideal Advertiser
    18. Money Making Ideas for Newspapers – Sponsored Content
    19. Ensuring Your Newspaper is Best in Class
    20. Revenue Streams: Multi-Platform, Custom Content, Brand-Based

  • Online Module: 12 Courses

    1. How to Create Highly Effective Newspaper Ads
    2. Video Story Forms and Editorial Planning
    3. The Ins and Outs of Investigative Journalism
    4. How to Write Compelling Headlines
    5. How to Lead With the Lead
    6. How to Cover Elections — From A to Z
    7. How Listicles Can Drive Readership
    8. How to Use Social Media to Enhance Your Community Journalism
    9. How to Use Data and Geoinformatics for Journalism
    10. How to Optimize Your Social Media Presence
    11. How to Create a Podcast for Your Newspaper
    12. How to Cover Bad News Using Good Judgment

  • Sales Module: 16 Courses

    1. Why Customer Service is More Important Than Ever
    2. Getting the Product to Market
    3. How to Target Your Ideal Customer – Sponsored Content
    4. How to Go Beyond Standard Ad Design
    5. How to Recruit & Retain Talented Sales Professionals
    6. How to Design Your Newspaper
    7. How to Create Systems to Keep Staff on Track
    8. How Listicles Can Drive Readership
    9. How to Use Social Media to Enhance Your Community Journalism
    10. How to Use Data and Geoinformatics for Journalism
    11. How to Create the Best Ads for Print
    12. How to Create Custom Events to Increase Sales at Your Newspaper
    13. How to Create a Podcast for Your Newspaper
    14. How to Target the Ideal Advertiser
    15. Money Making Ideas for Newspapers – Sponsored Content
    16. Revenue Streams: Multi-Platform, Custom Content, Brand-Based

All Courses

A Photographer’s Workshop

By George Affleck • 18 Feb, 2022
Craig Hodge is a veteran newspaper photographer. Craig began his career as a photojournalist in 1974 in Coquitlam at the Columbian Daily Newspaper and helped start The Tri-City News, where he worked until his retirement in June 2011. In his 36-year career, Craig’s achievements were recognized with 42 international, national, and provincial journalism awards. In this informative module, Craig will walk viewers through the best techniques in photography editing: how to select pictures; how to crop pictures; how to edit pictures; how to shoot spot news; and how to decide which pictures work and which ones do not.
Customer Service Representative

Why Customer Service is More Important Than Ever

By George Affleck • 25 Aug, 2021
In this downloadable white paper and audio interview with Bryan Fox, customer care manager at The Globe and Mail, host Tim Shoults finds out how the customer service industry has gone through tremendous change in terms of how newspapers communicate, how we service customers and some tips on how to get it right at your newspaper.
Photographer at a sports event

Sports Photography: Beyond Peak Action

By BCYCNA • 25 Aug, 2021
Learn to capture intensity and emotion in sports photography in this training module led by award-winning sports photographer Amber Bracken of the Edmonton Sun.
Newspapers stacked on top of each other

Getting the Product to Market

25 Aug, 2021
In her white paper, veteran Globe and Mail and Vancouver Sun reporter Barbara Yaffe digs deep on successful distribution models for newspapers. And on video and audio, in a one-on-one interview between host Tim Shoults and Glacier Media’s Community News Division president, Peter Kvarnstrom, learn how a news team takes distribution seriously and to the streets – literally.
Camera

A Day in the Life of a Community Newspaper Photographer

25 Aug, 2021
In this video series, Craig walks viewers through a day in the life of a newspaper photographer. From the type of equipment you need before you hit the road to taking the best action or news shot.
Signing a contract

What You Need to Know When Hiring Contractors and Carriers – BC Edition

25 Aug, 2021
Ideally, all relationships with employees and independent contractors should be governed by written contracts.
Show More
Share by: