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A person reading a newspaper
25 Aug, 2021
Learn how you can improve ad effectiveness and bring in more revenue at your newspaper with David Fowler.
25 Aug, 2021
As newsrooms produce more video, early results are often a mixed bag. In this module, Michael Roberts provides viewers with ways to give shape and purpose to online video, showing how develop several video story forms (is it a how-to, a slice of life, or a man-on-the-street interview?) to help reporters, photographers and editors identify good video opportunities and shoot and edit a clearly focused video narrative. This applies to short video (60-90 seconds) or longer form video pieces.  Michael Roberts is a newsroom trainer and consultant who works with news organizations throughout the U.S. and Canada. He recently stepped down after a 10-year run as speaker and project director for NewsTrain. From 2003-2010, Roberts was Deputy Managing Editor Staff Development at The Arizona Republic, responsible for all newsroom training. He also served as writing coach, and edited major projects.
Investigative Journalism
25 Aug, 2021
Investigative journalism requires a painstaking amount of diligence and perseverance, frequently in the face of a lack of cooperation and information sharing. Because of the challenges involved, more experienced reporters tend to get assigned to this sort of work. When done well, the payoff for the newspaper is a big, fat scoop.
headlines
25 May, 2021
Section 1 VIDEO Lecture 1 How to Write Compelling Headlines? 
Lead with lead
25 May, 2021
Section 1 WHITE PAPER Lecture 1 How to Lead With the Lead?
Reporting on Voting
25 May, 2021
The-Biggest-Show-On-Earth, for journalists, has to be The Election. Any election. Federal. Provincial. Municipal. School Board. Parks Board. In all such contests, candidates ask for people’s votes so they can exercise power over the community.
list articles
25 May, 2021
Listicles and Charticles and Clickbait, Oh, my! This definitely was not part of your grandfather’s lexicon. But, in the social-media age, these nouns are ones journalists everywhere increasingly are going to have to get their heads around.
25 May, 2021
In the attached white paper, dig into the impact and the opportunity of social media and community journalism.
Data journalism
25 May, 2021
Data journalism, or computer-assisted reporting, reflects a different sort of story-telling, one that supplements, enhances and can even replace the traditional the words-on-a-page news report or feature.
Social Media
21 May, 2021
In this audio interview and follow-up white paper, host Amanda Bates interviews publisher and editor Tim Shoults, whose experience with managing digital strategy for Glacier Media has led him to several conclusions about the 5 Ws of social media for the newspaper industry.
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Discover All Modules

  • Design Module: 5 Courses

    1. How to Create Highly Effective Newspaper Ads
    2. How to Go Beyond Standard Ad Design
    3. How to Design Your Newspaper
    4. How to Create the Best Ads for Print
    5. How to Create Custom Events to Increase Sales at Your Newspaper
  • Journalism Module: 19 Courses

    1. Sports Photography: Beyond Peak Action
    2. How to Use Mobile Video for Newspaper Stories
    3. How to Use FOI for Newspaper Reporting
    4. Video Story Forms and Editorial Planning
    5. What It Takes to Write an Opinion Column
    6. The Ins and Outs of Investigative Journalism
    7. The Hows and Whys of Advocacy Journalism
    8. How to Write Compelling Headlines
    9. How to Write an Editorial Page that Reflects Your Community
    10. How to Tackle Big Projects at Your Newspaper
    11. How to Lead With the Lead
    12. How to Cover Elections — From A to Z
    13. How Listicles Can Drive Readership
    14. Getting the Goods – Writing Local News Stories
    15. How to Use Social Media to Enhance Your Community Journalism
    16. How to Use Data and Geoinformatics for Journalism
    17. How to Create a Podcast for Your Newspaper
    18. A Media Handbook for Your Newspaper – BC Edition
    19. How to Cover Bad News Using Good Judgment

  • Multimedia Module: 16 Courses

    1. A Photographer’s Workshop
    2. Sports Photography: Beyond Peak Action
    3. A Day in the Life of a Community Newspaper Photographer
    4. How to Create Highly Effective Newspaper Ads
    5. How to Use Mobile Video for Newspaper Stories
    6. How to Target Your Ideal Customer – Sponsored Content
    7. How to Go Beyond Standard Ad Design
    8. Video Story Forms and Editorial Planning
    9. How to Tackle Big Projects at Your Newspaper
    10. How to Design Your Newspaper
    11. How to Use Social Media to Enhance Your Community Journalism
    12. How to Use Data and Geoinformatics for Journalism
    13. How to Optimize Your Social Media Presence
    14. How to Create the Best Ads for Print
    15. How to Create Custom Events to Increase Sales at Your Newspaper
    16. How to Create a Podcast for Your Newspaper
  • Newspaper Management Module: 20 Courses

    1. Getting the Product to Market
    2. What You Need to Know When Hiring Contractors and Carriers – BC Edition
    3. How to Target Your Ideal Customer – Sponsored Content
    4. How to Go Beyond Standard Ad Design
    5. What It Takes to Write an Opinion Column
    6. The Hows and Whys of Advocacy Journalism
    7. How to Write an Editorial Page that Reflects Your Community
    8. How to Recruit & Retain Talented Sales Professionals
    9. How to Design Your Newspaper
    10. How to Create Systems to Keep Staff on Track
    11. How to Use Social Media to Enhance Your Community Journalism
    12. How to Use Data and Geoinformatics for Journalism
    13. How to Create the Best Ads for Print
    14. How to Create Custom Events to Increase Sales at Your Newspaper
    15. How to Create a Podcast for Your Newspaper
    16. A Media Handbook for Your Newspaper – BC Edition
    17. How to Target the Ideal Advertiser
    18. Money Making Ideas for Newspapers – Sponsored Content
    19. Ensuring Your Newspaper is Best in Class
    20. Revenue Streams: Multi-Platform, Custom Content, Brand-Based
  • Online Module: 12 Courses

    1. How to Create Highly Effective Newspaper Ads
    2. Video Story Forms and Editorial Planning
    3. The Ins and Outs of Investigative Journalism
    4. How to Write Compelling Headlines
    5. How to Lead With the Lead
    6. How to Cover Elections — From A to Z
    7. How Listicles Can Drive Readership
    8. How to Use Social Media to Enhance Your Community Journalism
    9. How to Use Data and Geoinformatics for Journalism
    10. How to Optimize Your Social Media Presence
    11. How to Create a Podcast for Your Newspaper
    12. How to Cover Bad News Using Good Judgment
  • Sales Module: 16 Courses

    1. Why Customer Service is More Important Than Ever
    2. Getting the Product to Market
    3. How to Target Your Ideal Customer – Sponsored Content
    4. How to Go Beyond Standard Ad Design
    5. How to Recruit & Retain Talented Sales Professionals
    6. How to Design Your Newspaper
    7. How to Create Systems to Keep Staff on Track
    8. How Listicles Can Drive Readership
    9. How to Use Social Media to Enhance Your Community Journalism
    10. How to Use Data and Geoinformatics for Journalism
    11. How to Create the Best Ads for Print
    12. How to Create Custom Events to Increase Sales at Your Newspaper
    13. How to Create a Podcast for Your Newspaper
    14. How to Target the Ideal Advertiser
    15. Money Making Ideas for Newspapers – Sponsored Content
    16. Revenue Streams: Multi-Platform, Custom Content, Brand-Based
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